Objectives of this Role

• Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
• Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts
• Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations
• Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team

Daily and Monthly Responsibilities

• Lead the development of our marketing plans working closely with clients, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences for our products and services
• Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
• Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and saless
• Hold regular meetings with account managers to review pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standards
• Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysiss

Skills and Qualifications

• Bachelor’s degree in marketing, advertising, or communications
• Successful track record in senior marketing roles and creating marketing campaigns
• Excellent leadership, communication, and decision-making skills
• Experience with digital and print marketing, content marketing, and social media marketing
• Proven ability to plan and manage budgets
• Proficiency with HTML, content management systems, and design software
• Established portfolio of media and PR contacts
• Desire to grow professionally with ongoing education

Primary Responsibilities

• Effectively resolve tickets with customers through phone and email
• Ensure customer satisfaction with their inquiry
• Maintain support portal and triage tickets
• Identify, reproduce, and document bugs and change requests prior to sending over to product management.
• Maintain knowledge of LaborEdge Products

Experience

• Excellent verbal and written communication skills; ability to write in a polished and professional manner
• Great character, loyalty, and honesty
• Team player, ability to work well with others
• Strong work ethic and the desire to be great at what you do
• A sense of urgency and ability to multi-task, prioritize and meet competing deadlines
• Organized and detail oriented, complete tasks in an accurate, meticulous and careful manner
• Must be proficient in Microsoft Word, Excel, PowerPoint, and Software support tools

Job Description

• Operate as a subject matter expert on the functionality of our Nexus platform
• Maintain an upbeat and positive demeanor that conveys the simplicity of the product as well as the importance of the relationship between LaborEdge and the client
• Focus on providing best-in-class support and fostering the team-oriented environment that is fundamental to the culture of the organization.
• Educate the internal customer on new features as well as routine ongoing training programs to create SMEs out of all team members
• Learn and master different workflows based on client needs as well as potential tools that could be utilized in different scenarios
• Familiarize yourself with Nexus workflows and how the platform can be utilized in those situations
• Create customized training videos based on Nexus workflows as training alternatives
• Maintain flexibility to put the client need first in scheduling, organization and demonstration.

Qualifications

• Two years corporate or client training experience required
• Experience with software product training helpful
• Familiarity with project management tools like Basecamp, Trello, Jira
• Understanding of training development tools helpful
• Bachelor’s degree preferred